Posted on : 28-12-2016 | By : sabah today | In : International Business
SINGAPORE: Agrobazaar, an entity owned by the Federal Agricultural Marketing Authority (FAMA), continues to serve as a sales and promotion centre in Singapore for agro-based industry products from all Malaysian states.
It was recently a venue for the launch of the Perak Plate and Visit Perak Year 2017 Promotion in Singapore by Perak Menteri Besar Datuk Seri Dr Zambry Abd Kadir.
For this year alone, Agrobazaar has been the venue for three other states namely Sarawak, Melaka and Terengganu in promoting their respective agrobased products.
“Agrobazaar will be a good opportunity for Perak businesses to enter the Singaporean market with their products,” said Dr Zambry during the launch.
“I believe the time is absolutely perfect and our agro-based products, such as snacks, drinks, cordials, frozen food and seafood, which have gone through a rigorous selection and quality assessment process, will surely impress any Singaporean with an appreciation for the arts and quality ingredients,” he said.
Zambry noted that there are 69 agro-based products stock keeping units (SKUs) from 30 small and medium businesses from throughout Perak at the Agrobazaar here.
“Perak is anticipating an increase in the number of agrobased products as we look into upgrading the quality of our product preparation, quality, packaging and certification.
“I hope all agencies, especially FAMA and state agencies alike, are open to working together with the state government of Perak to build and expand the agro-based industry even further,” said the Mentri Besar.
Zambry said Perak Plate is a campaign that will put forth the very best local offerings from small-scale industries with a package twist in the form of agrotourism.
At the Agrobazaar here, Singaporeans can find all the amazing food products from Perak from Dec 20, 2016 to Jan 12, 2017, for them to sample.
Aside from packaged goods, Singaporeans would be able to experience a tantalising taste of ‘Rendang Tok’, ‘Ayam Garam’, ‘Laksa Telur Sarang’, ‘Mee Kicap’, ‘Putu Perak’, ‘Daging Rempah Masak Hitam’, ‘Penjan Ubi’, ‘Bubur Anak Lebah’ and ‘Ikan Pekasam’.
Located at Sultan Gate, Agrobazaar was officially launched on Aug 27, 2014 by both Prime Ministers Datuk Seri Najib Tun Razak and Lee Hsien Loong.
Singapore is a choice location for the Agrobazaar given that it is the primary market for Malaysian agro-food products.
Singapore has a fairly large affluent society with a high rate of labour participation. It has a population of more than 5.0 million, with a large number of expatriates.